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Your Voice. Heard.

Data collection for the NADA Winter 2021 Dealer Attitude Survey is now open. Please complete your survey between January 04, 2021 and January 28, 2021 to make sure your voice is heard.



The survey User ID(s) for your dealership(s) will be sent in an email from the on January 04, 2021. The Winter 2021 Dealer Attitude Survey runs from January 04, 2021 through January 28, 2021.


The User ID is associated with the dealership, not a specific individual at the dealership. You only need to register your dealership once; the User ID is good for all current and future surveys. Each dealership record can contain the name and email address for two dealership personnel.


Forgot User ID »

I forgot my User ID.

New Dealership »

I'm a new dealer and need a User ID.

Not Sure »

I'm not sure if I have a User ID.

Bought Dealership »

I just bought a dealership and need a User ID.

Update Info »

I would like to update the dealership information.

COVID-19 Information

Thank you for telling us about your changing business environment these past few months. See the industry results from dealer input regarding the COVID-19 crisis from the Summer 2020 Survey.

Download S2020 Covid Questions & Commentary 01.05.21.pdf

Email us your questions!

Contact us at, for the quickest way to get answers to your questions. Please include your dealership name, exact street address including city and state along with your question. While the Dealer Attitude Survey is underway our help box is answered from 9am to 5pm ET Monday through Friday.