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Your Voice. Heard.

Data collection for the NADA Winter 2023 Dealer Attitude Survey is now open. Please complete your survey between January 03, 2023 and February 02, 2023 to make sure your voice is heard.



The survey User ID(s) for your dealership(s) will be sent in an email from the on January 03, 2023. NADA is extending the deadline for the Winter 2023 Dealer Attitude Survey until Friday, February 2, Midnight Local time. Additionally, Dealers who have already taken the survey will have the opportunity to retake the survey until the February 2 deadline. Since Franchise Meetings will be held at the NADA Show in Dallas January 27-29, we think it is appropriate to keep the survey open an additional week to allow dealers the opportunity to consider information communicated at the franchise meetings into their response on the dealer attitude survey.


The User ID is associated with the dealership, not a specific individual at the dealership. You only need to register your dealership once; the User ID is good for all current and future surveys. Each dealership record can contain the name and email address for two dealership personnel.


Forgot User ID »

I forgot my User ID.

New Dealership »

I'm a new dealer and need a User ID.

Not Sure »

I'm not sure if I have a User ID.

Bought Dealership »

I just bought a dealership and need a User ID.

Update Info »

I would like to update the dealership information.

Email us your questions!

Contact us at, for the quickest way to get answers to your questions. Please include your dealership name, exact street address including city and state along with your question. While the Dealer Attitude Survey is underway our help box is answered from 9am to 5pm ET Monday through Friday.